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THE FLOCK

Intro 

Intro 

Experience Design , 

Singapore    2020

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A creative concept based on the characteristics of different species of native birds coming together.
A place where different visitors and tourists congregate and discover new experiences.

Behaviour derived from authentic and natural flight movements of the bird/the flock to be used as visual

code. Shaping signature bird movements of approach, glide and depart. 

  • Generating visual design elements, image composition.

Vibrant colours derived from the diversity of the bird community expressed through the use of:

  • Materials such as dichroic-coated glass and iridescent film

  • Illustrations such as colour gradient

Formal expression of bird motif derived from an abstracted 3D bird silhouette.

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Entrance retail is the first stop and it should tell a story of the bird park. Space has been designed by natural thematic areas, allowing visitors to be mesmerised in the flock of birds and see how the merchandise become part of this habitat.

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