ABOUT

BIO
Atul Lade
+65 82918362
Building award-winning concept design, storytelling, and experiences worldwide through the growth of digital art, innovative and ego less teams.
With 20+ years of experience in exhibition, bringing a proven knowledge of creative strategy, vision, communication, and management with an emphasis on experiences, entertainment, and innovative solutions for global brands.
SERVICES
Management & Presentation
Extensive experience managing large teams of diverse personalities in deadline-driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.
​
Sketching Ideas
Digital sketching is the critical skill that explains my expression and communicates rapid solutions for my clients and the team.
​
Master
Concept Art, Procreate, Autodesk 3D Max, V-Ray, Sketch-Up, Adobe Creative Suite, Keynote, Calligraphy, Storyboarding, Visualization.
CAREER
PICO Singapore 2008 - Present
Creative Director
Developing stories and solutions for some of the biggest brands globally Connect with emotions they care about in ways they care most.
- Custom content concepts
- Integrated platform experiences
- Insight-driven audience engagement
​
INSTA Exhibition Pvt. Ltd. India / Europe 2006 - 08
Senior Designer - Studio Manager
Leading strategic exhibition experience design for Indian brands worldwide. Developing,
mentoring, and identifying new expertise for the exhibition experience design team of Insta. Defining experience
opportunities across both corporate and strategic partnership deals for Insta worldwide.
- Concept Art
- Managing Team of 18 Designers
- Onsite Execution solutions
Services India Ltd. 2005 - 06
Creative Director
- Concept Development
- Creative Direction
​
First Rain Exhibits India 2002-2005
Creative Head
- Concept Development
- Creative Direction

AWARDS
![]() SINGAPORE GOOD DESIGN 2020 | ![]() A DESIGN AWARD | ![]() THE MARKETING EVENTS AWARD 2016 |
---|---|---|
![]() GREEN BUILDING AWARD | ![]() BEST CREATIVE DIRECTOR ( PICO GROUP AWARD ) | ![]() Innovative & Imaginative Award 2015 |
![]() MOST INNOVATIVE & IMAGINATIVE AWARD 2012 | ![]() MOST INNOVATIVE & IMAGINATIVE AWARD 2012 ( Museum ) | ![]() MOST INNOVATIVE & IMAGINATIVE AWARD 2010 |
KEY PROJECTS
SINGAPORE Pavillion I ITAP 2022
FREE FIRE World Series I Singapore 2021
FACEBOOK Experince Centre I Singapore 2020/21
Panasonic Virtual Experince Event I 2020
Singapore Day I Shanghai 2019
Singapore Day I Melbourne 2017
Future Of Us ( Singapore Future Exhibition )I Singapore 2016
DTC 50 Exhibition I Singapore 2016
BCA - BuildTech Asia & InterDec Asia I Singapore 2012 - 2016
IDA - CommunicAsia I Singapore 2013
Keppel Offshore & Marine - Sea Asia I Singapore
Sabic - ChinaPlas I Guangzhou I Shanghai China 2012
Borouge - ChinaPlas I Guangzhou I Shanghai I India I Indonesia
APEC 2009 I Singapore
BCA at BEX Asia / IGBC I Singapore I Shanghai
GIC Gallery I Singapore
Philip Morris Formula 1 Singtel Singapore Grand Prix 2010 -2014
Sembcorp Singapore International Water Week 2010 - 2014
Sony Electronics at COMEX I Singapore
Yahoo! Experiential Exhibition
ST Engineering @ Singapore Airshow 2010 I 2012 I 2014
SingTel - Suite @ Formula 1 Singtel I Singapore Grand Prix 2010 - 2014
AUDI A8 Gallery I Singapore
Bausch + Lomb @ 26th APACRS Annual Meeting I Singapore 2013
DOW Chinaplas & Plastindia I Shanghai I India
ExxonMobil Chemical Asia Pacific I China Inter Lubric
New Recreation Church Exhibition Gallery
King Abdullah Water Center Gallery I Saudi Arabia
Resort World Sentosa Theme Park ( Rio ) , Getting Highland I Malaysia
Nokia @ 3GSM I Barcelona
Apollo Tyres - Tyre Expo I Singapore 2007
Aricent 3GSM I Barcelona 2008 i Nextcom Chicago 2007
Reliance- Heimtextile I Frankfurt 2007
ACG Worldwide - India I Frankfurt
Rajoo - K Show I Dusseldorf 2007
CRI tips - Paperworld I Frankfurt 2008
Montex - Paperworld I Frankfurt 2008
Rotomac - Paperworld I Frankfurt 2008
Unichem - Cphi I Milan 2008
Aurobindo - Cphi I Milan 2008